January 2012. Presentation of new hotel
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What we dealt with


One famous foreign hotelier planned to represent new hotel chain to Russian market. It was necessary not only to attract the attention to the new project but also quite accessible inform the guests about its new service and possibilities.

What we thought up


Presentation idea was based on fashion show. Each model symbolized separate region with the new hotel. Unusual invitation cards, tempting dress-code, mysterious guests meeting and many other things stirred curiosity and interest to what was going on. Business communication was ended by entertaining program.

What we got


As a result -sincere clients, partners and journalists interest to the project and numerous plans for the future.